Interactive Music Video for YELLOW
Overview
Ghostwing is an interactive MV that merges music with gameplay. As viewers guide the eerie doll “Poo-Poo” through rhythm-based actions, their choices directly shape the protagonist’s fate—unlocking hidden endings and revealing new narrative paths.
Category
Online Experience
Interactive Music Video
Year
2024
The interactive MV of Ghostwing breaks the boundaries of traditional music videos by perfectly blending audiovisual enjoyment with a gamified experience, offering a brand-new immersive interaction. Produced with Unity and presented through WebGL, it allows the audience to become an active participant in the story, rather than just an observer.
As the music enters the chorus, the audience encounters a strange, fictional doll—“Poo-Poo.” Covered in childlike doodles of numbers, these numbers light up in sync with the music. The audience must quickly press the corresponding number key, triggering the odd, disjointed dance of the doll. If they successfully complete the dance, they will unlock the second half of the MV’s storyline.
However, there is a deeper layer to this interactive experience. Observant viewers will notice that when the dance is completed, it causes the demon to permanently possess the protagonist, 66, controlling their fate. But if the audience presses the number key "6" quickly after completing the dance, they can call out the protagonist’s name, awakening the demon-possessed 66, and triggering a hidden ending that leads the protagonist to escape the demon’s control, opening a new path of destiny.
NAXS’s creative concept not only strengthens the MV’s theme of "choice" but also enables the audience to influence the direction of the story, exploring multiple endings, and further enhancing the immersion and interactivity of the video.
Credits
