Virtual Music Festival
Overview
Sunset Town Virtual Music Festival was launched in 2023 as Taiwan's first international virtual music festival IP. Co-created by Sunset Music, a music label, and NAXS STUDIO, a creative studio specializing in immersive XR experiences, the festival combines the worlds of gaming, music, and technology to showcase an unprecedented cross-disciplinary collaboration, providing fans and participants with an immersive music journey.
This groundbreaking music festival quickly gained widespread attention and enthusiastic response, becoming Taiwan's first large-scale online music festival filled with 3D virtual interactive elements.
Category
Virtual Music Festival
Online Experience
Year
2023, 2025
In its first edition in 2023, Sunset Town Virtual Music Festival featured a lineup that included emerging Taiwanese artists alongside international musicians and DJs who had previously performed with No Party For Cao Dong on global stages. The festival welcomed artists from the United States, South Korea, Thailand, Japan, Indonesia, Hong Kong, and Malaysia, expanding its reach to a broader international audience.
To further enhance diversity, the festival also introduced an open-air cinema within the virtual space, featuring performances by Taiwan’s leading stand-up comedians and podcasters, adding new dimensions to the online music festival experience.
The event attracted over 2,300 music fans from Taiwan, South Korea, China, Japan, Hong Kong, and Thailand, with extensive media coverage from more than 40 publications. Sunset Town received widespread acclaim for its innovative approach to virtual music experiences, combining cutting-edge technology, creative direction, and immersive visuals. The project was also recognized with innovation awards from Shopping Design and La Vie, further establishing itself as a pioneering force in digital music festivals.
Sunset Town Virtual Music Festival 2025: Burnout
In April 2025, the second edition of the Sunset Town Virtual Music Festival will take place with the new theme, "Burnout Festival." Centered around high-speed racing and a three-way gang rivalry, this edition creates an immersive experience that blends music, storytelling, and the thrill of competition. Expanding on the festival’s cross-disciplinary approach, it continues to push the boundaries of how music and gaming intersect.
This year’s lineup features a diverse range of artists, including South Korean collective Balming Tiger, musician OHHYUK, Hong Kong singer-songwriter Dough-Boy, and Taiwanese electronic music pioneers Lim Giong and DJ Jerry Lo.
With a strong focus on digital innovation and creative storytelling, Sunset Town continues to explore the possibilities of virtual entertainment. Through immersive visuals, interactive design, and narrative-driven experiences, the festival offers a unique space for music and gaming enthusiasts to connect. Beyond breaking the limitations of physical events, it serves as a bridge that brings together audiences from around the world, making music a medium for shared experiences and cultural exchange.
Credits
